• Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing: reach measurement (e.g. access statistics, recognition of returning visitors), profiles with user-related information (creation of user profiles).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

• Google Analytics: Reach measurement and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Datenschutzerklärung: https://policies.google.com/privacy.

Use of SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.

The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again. Click https://www.salesviewer.com/opt-out to prevent SalesViewer® from collecting data on this website in the future. This will place an opt-out cookie for this website on your device. If you delete your cookies in this browser, you must click this link again.

Use of Inspectlet

This website uses "Inspectlet", a web analytics service provided by Inspectlet Inc, based in California, USA. Inspectlet uses cookies that are stored on your computer and allow an analysis of your user behavior and your use of the website (e.g. which content you click on the website). Inspectlet will process the data collected by the cookie on our behalf in order to evaluate user behavior on our website and to provide us with reports on the use of our website.

Personal data collected by Inspectlet may be transferred to a server of Inspectlet in the USA. In the event of such a transfer of personal data, we will ensure that Inspectlet guarantees an adequate level of data protection in the EU within the meaning of Art. 44 et seq. of the GDPR; otherwise, the transfer of data is based on Art. 28 of the GDPR.

You can object to the collection, processing and recording of your personal data by the Inspectlet analysis service at any time by following the instructions at http: //www.inspectlet.com/optout. This will save a so-called opt-out cookie on your end device. If you delete the cookies on your terminal device, it is therefore necessary that you follow the instructions under the aforementioned link again in order to continue to deactivate Inspectlet.

For more information about Inspeclet's privacy practices, please visit Inspectlet's website at andhttps://www.inspectlet.com/legal#privacy.
We use Inspectlet to analyze website usage and to continually improve our website and make it more user-friendly. This optimization also requires statistical information about the use of the website. The basis for the use of Inspectlet is Art.6 para.1 p.1 lit.f) DSGVO. Our legitimate interest is the permanent improvement and further development of our website.

Bing Ads

On the website, we use technologies from Bing Ads (bingads.microsoft.com), which are provided and operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). Here, Microsoft sets a cookie on your terminal device if you have reached our website via a Microsoft Bing ad. In this way, Microsoft and we can recognize that someone has clicked on an ad, has been redirected to our website and has reached a previously determined target page ("conversion site"). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion site. Microsoft collects, processes and uses information via the cookie, from which usage profiles are created using pseudonyms. The usage profiles are used to analyze visitor behavior and are used to play out advertisements. No personal information about the identity of the user is processed.

If you do not want Microsoft to use information about your behavior as described above, you can refuse the necessary setting of a cookie - for example, by selecting a browser setting that generally disables the automatic setting of cookies. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website, as well as the processing of this data by Microsoft, by clicking on the following link https://choice.microsoft.com/de-DE/opt-out declare your objection. For more information on data protection and the cookies used by Microsoft and Bing Ads, please visit the Microsoft website at https://privacy.microsoft.com/de-de/privacystatement.

Google Ads

We use "Google Ads" (formerly Google AdWords) on our website, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google"). Google Ads enables us to draw attention to our attractive offers with the help of advertising media on external websites. This enables us to determine how successful individual advertising measures are. These advertising media are delivered by Google via so-called "AdServers". For this purpose, we use so-called AdServer cookies, which can be used to measure certain parameters for measuring success, such as display of the ads or clicks by users. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days. They are not intended to identify you personally. The following information is usually stored as analysis values for this cookie: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be addressed). These cookies enable Google to recognize your web browser. If a user visits certain pages of an Ads customer's website and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to that page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked across Ads customers' websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. According to our knowledge, Google receives the information that you have called up the relevant part of our website or clicked on an ad from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is the possibility that Google learns your IP address and stores it.

We use Google Ads for marketing and optimization purposes, in particular to serve relevant and interesting ads to you, to improve campaign performance reports and to achieve a fair calculation of advertising costs. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. Preventing the storage of cookies is also possible by setting your web browser so that cookies from the domain „www.googleadservices.com“ blockiert werden (https://www.google.de/settings/ads). We would like to point out that this setting will be deleted when you delete your cookies. In addition, you can set interest-based ads via the link http://optout.aboutads.info deactivate. Please note that this setting will also be deleted when you delete your cookies.

Information of the third party provider: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Irland

Further information on data use by Google, on setting and objection options, and on data protection can be found on the following Google web pages:

• Privacy Policy: https://policies.google.com/privacy?hl=de&gl=de
• Google Website statistics: https://services.google.com/sitestats/de.html

Newsletter and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the course of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name for the purpose of a personal address in the newsletter, or further details if these are required for the purposes of the newsletter.

Double-Opt-In-Procedure: The registration for our newsletter takes place in a so-called Double-Opt-In-Procedure. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other people's e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the dispatch service provider are also logged.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove consent formerly given. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called "block list") for this purpose alone.

The logging of the registration process is carried out on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Notes on legal bases: The newsletter is sent on the basis of the recipients' consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.

Contents: Information on new products and kompackt61.

• Types of data processed: Personal data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
• People concerned: Communication partners.
• Purposes of processing: Direct marketing (by e-mail).
• Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
• Opt-out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail, for this purpose.

Services used and service providers:

• Mailchimp: Email marketing platform; Service provider: "Mailchimp" - Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; privacy policy: https://mailchimp.com/legal/privacy/; standard contractual clauses as the basis for processing in the USA: https://mailchimp.com/legal/data-processing-addendum/; special security measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.